Building a communication strategy

Essential to the success of your campaign is ensuring that your planning process, crowdfunding page design and all of your marketing material is based upon a coordinated communication strategy. Even from this early stage of your planning and design process, it is essential that you are thinking about the communication strategy that will underpin the way you communicate with donors and supporters throughout your campaign. In this module, we will use a five-step framework to create a communication strategy that will help guide your crowdfunding campaign.