WWF's brand elements are used together to enable us to communicate effectively. It provides consistency and allows creativity so we are able to adapt to speak to our specific audiences while always building brand recognition.
You’ll find inspiration, ideas and guiding principles for each element throughout this section helping you to deliver our brand across all communications and media.
Learn more about nonprofit branding with our complete guide and best examples.
For more than 100 years, Scouting has been a symbol of adventure, excitement, and achievement. Providing once-in-a-lifetime experiences that prepare the next generation of boys for a lifetime of opportunity is serious business that couldn’t be more fun.
A new brand and visual identity for the Scouts goes live today, focusing on skills for life as our key benefit.
