A new brand and visual identity for the Scouts goes live today, focusing on skills for life as our key benefit.
As well as making it easier to talk about Scouting, we are introducing a new logo, colour palette, free brand font and tone of voice. The changes come seventeen years after the last major overhaul of the Scout brand, and coincides with the launch of a new five year strategy: Skills for Life: Our plan to prepare better futures.
Learn more about nonprofit branding with our complete guide and best examples.
WWF's brand elements are used together to enable us to communicate effectively. It provides consistency and allows creativity so we are able to adapt to speak to our specific audiences while always building brand recognition.
For more than 100 years, Scouting has been a symbol of adventure, excitement, and achievement. Providing once-in-a-lifetime experiences that prepare the next generation of boys for a lifetime of opportunity is serious business that couldn’t be more fun.
