World Scout Brand Protection and Commercial Use

Learn more about nonprofit branding with our complete guide and best examples.

WWF's brand elements are used together to enable us to communicate effectively. It provides consistency and allows creativity so we are able to adapt to speak to our specific audiences while always building brand recognition.

This Messengers of Peace Identity Guide provides information and resources to help National Scout Organizations and Associations (NSOs/NSAs) develop promotional material for the Messengers of Peace initiative. It defines the correct use of graphic elements and explains the terms of commercial and non-commercial licenses.