Branding Workbook: A Self-Reflection on Communications and Branding in your National Scout Organization

The Branding Workbook is a self-reflection guide on how to create a strong brand within your National Scout Organization and ensure that your brand is well known by key audiences and stakeholders in your country. It will enable you to reflect on your brand through self-assessment exercises. Use this guide to evaluate the current standing of your brand and develop a vision for where you want it to be in the future.