From Crisis to Connection: How to Build a Social Media Crisis Management Strategy

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By: External author

This comprehensive guide to social media crisis communications will give you actionable best practices to:

  • Understand the level of crisis you may be experiencing
  • Create content that directly speaks to your customers’ needs during a crisis
  • Prepare an evergreen crisis communications plan so you’re ready when needed
  • Set up your social media operations to see your team through a crisis scenario
  • Use social media to make actionable recommendations on business next steps, and more

While we hope you never have to use your social crisis management plan, it’s important to have one ready—whether it’s specific to your brand or a global crisis that changes the way you, and the world, work.

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